Direct Commerce Insights Events · updated Oct 26, 2026
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Events.

Direct commerce, e-commerce and retail conferences for Europe and DACH over the next 12 months. Dates, cities and links checked on the official sites.

9 eventsDACH & Europe

  1. Nov182026
    Handelskongress Deutschland 2026 
    Nov 18 to 19, 2026Berlin · JW Marriott Berlin

    The German retail federation's flagship congress; this year's theme is progress when AI makes decisions in retail.

    Checked

    2026-10-26, official site

  2. Feb162027
    EuroCIS 2027 
    Feb 16 to 18, 2027Düsseldorf · Messe Düsseldorf

    Retail technology fair: checkout, payments, store and commerce tech in one hall.

    Checked

    2026-10-26, official site

  3. Feb172027
    E-commerce Berlin Expo 2027 
    Feb 17 to 18, 2027Berlin · Messe Berlin, South Entrance

    Large expo floor for marketplaces, shop tech, logistics and agencies; quick way to scan the DACH vendor landscape.

    Checked

    2026-10-26, official site

  4. May32027
    OMR Festival 2027 
    May 3 to 5, 2027Hamburg · Hamburg Messe

    Europe's big marketing and digital festival; strong on social commerce, creators and brand building. Day 1 is masterclasses only.

    Checked

    2026-10-26, official site

  5. Jun12027
    Shoptalk Europe 2027 
    Jun 1 to 3, 2027Barcelona · Fira Gran Via

    Senior retail and brand leaders from across Europe; best for meetings with marketplace and retail tech partners.

    Checked

    2026-10-26, official site

  6. Jun222027
    K5 Future Retail Conference 2027 
    Jun 22 to 23, 2027Berlin · ESTREL Berlin

    The DACH e-commerce scene in one place: D2C founders, marketplaces and retailers, with practical talks.

    Checked

    2026-10-26, official site

  7. Sep222027
    DMEXCO 2027 
    Sep 22 to 23, 2027Cologne · Koelnmesse

    Digital marketing and media expo; the place to meet retail media, commerce media and ad tech partners.

    Checked

    2026-10-26, official DMEXCO FAQ (support.dmexco.com); dmexco.com was in maintenance

  8. DatesTBA
    NRF 2027: Retail's Big Show Europe 
    Dates TBAParis

    NRF's European edition; the 2026 program featured unified retail, AI and marketplace models from retailers like Kingfisher and Debenhams.

    Checked

    2026-10-26, official site shows no 2027 dates yet

  9. DatesTBA
    e-Commerce Day by Kaufland 2027 
    Dates TBACologne · RheinEnergieSTADION (2026 venue)

    Kaufland's own e-commerce trade fair for online sellers, service providers and brands; relevant for the Kaufland marketplace.

    Checked

    2026-10-26, official site shows no 2027 dates yet

Dates, cities and links are taken from each official event site. "Dates TBA" means the organiser has not published them yet.

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